About


We have been at work since 2017.

One must own the whole loop: the decision, the system it acts on, and the measurement of what the decision did. Growing is involved — a crop is the most honest instrument we know for judging a controlled environment, because it cannot be argued with and it cannot be impressed.

We change one thing at a time where we can manage it, and we write down what happened.

Chances are we have already met — at a trade fair, a conference, an introduction. If working with us on any of this interests you, write to enquiries@rostovtech.com.

Working rules

One change at a time.
A change that cannot be compared is an anecdote. We arrange the work so that it can be compared, and admit it when it cannot.
Measurement before control.
A controller pointed at a bad sensor automates the badness. We spend on knowing before we spend on doing.
One year is one data point.
We hedge the first year, run it again, and accept whichever way it falls.
Defer more than we buy.
Deferring is a result too, and cheaper than most.
A number without context is journalism.
The conditions stay stapled to the figure; a number travelling alone is for reading, not for building on.